Influence of "Succession"

 The HBO series "Succession" has significantly impacted Italian men's fashion, steering it towards a more traditionalist approach and away from fluidity.

Pitti Uomo and Milan Fashion Week

The recent fashion shows at Pitti Uomo in Florence and Milan Fashion Week, dedicated to the fall/winter 2024 menswear collections, have highlighted this shift in fashion trends.

Critical Reception

These fashion events have sparked a critical discussion in the fashion scene, raising questions about current trends and directions.

Year of Change

The year 2023 was pivotal for the Italian luxury sector, marking a noticeable change in style preferences and influences.

Traditionalism in Vogue

A clear trend towards traditionalism in men's fashion has emerged, possibly as a reaction to the fluid and more experimental styles seen in previous years.

Redefining Masculinity

This trend might be indicative of a broader redefinition of masculinity in fashion, where classic styles are being revisited and reimagined.

Impact on Luxury Brands

Italian luxury brands are likely adapting to this change, possibly incorporating elements of traditional style into their newer collections.

Celebrity Influence

The portrayal of characters in "Succession" and their style choices might be influencing both designers and consumers in their fashion decisions.

Global Fashion Scene

The 'Succession' effect is not just limited to Italy; it might be influencing the global men's fashion scene as well.

Future of Menswear

This shift could signal a broader trend in menswear that may continue to evolve in the coming years, balancing between traditional styles and modern interpretations.