Swift's attendance at NFL games led to a significant spike in the female demographic, with Roku reporting a 63% increase in female viewers aged 18 to 49 during her appearance at a Chiefs and Bears game
The presence of Swift at games has been linked to a nearly 400% surge in sales of Travis Kelce jerseys, making him one of the top NFL jersey sellers
Following Swift's appearances, Travis Kelce experienced a substantial increase in social media followers, even more than after the Chiefs' Super Bowl victory
Kelce’s podcast reached the number-one spot on Apple's charts, partly attributed to the buzz created by Swift's appearance
StubHub and Google both reported a significant increase in searches for Chiefs tickets, and the team saw a record day in ticket sales following a game Swift attended
Networks like NBC and Fox actively integrated 'Swift-isms' into their broadcasts and promotions, emphasizing her presence to attract viewers
NBC obtained rights to use Swift's song "Welcome to New York" for promos, indicating potential financial benefits through music licensing
While some viewers are more likely to tune in due to Swift's presence, about a quarter report being less likely to watch, demonstrating varied reactions among different audience segments
Networks and sports analysts acknowledge Swift as a marketing genius, suggesting her potential for further collaborations and promotions within the NFL
Despite Swift's influence, the NFL continues to experience massive viewership numbers overall, indicating her impact as one part of a larger viewership trend